Exciting Partnership Possibilities

Scenario #1 - Partnering with Corporate Citizens

Problem:
* According to the UN's recent findings: To avoid heating the globe by the minimum possible, an average of 3.6 degrees Fahrenheit, the world's spiraling growth in greenhouse gas emissions must end no later than 2015 and must start to drop quickly after that peak. By 2050, carbon dioxide and other atmospheric polluting gases must be reduced by 50 to 85 percent. * According to Victoria Evans and Kristine Haunschild of Air Quality Research Center University of California Davis, passenger vehicles contribute almost 20 percent of all emissions of carbon dioxide, a major greenhouse gas, in the U.S.

Solution:
An automobile manufacturer launches a new hybrid vehicle and seeks to increase its sales. GreenRight proposes a brand partnership with the manufacturer highlighting the brand's potential to attract the target demographic of consumers most likely to purchase hybrid vehicles. GreenRight establishes a licensing and co-branding partnership with the vehicle manufacturer. GreenRight uses the licensing revenue to facilitate the sale of hybrid vehicles to the economically disadvantaged at affordable pricing.

The Result:
Consumers are provided the opportunity to a) decrease carbon-emissions, b) increase supply and demand of eco-friendly transportation, and c) cope with inflation of gas prices that continue to soar and threaten economic survival. In other words, the end results are greening of the environment, greening of the marketplace, and equitable access to ecological information, products, and services regardless of socio-economic status.

Scenario #2 - Partnering with Conscientious Consumers

Problem:
* According to the Campaign for Safe Cosmetics, personal care products like shampoo, conditioner, aftershave, lotion, and makeup are not regulated by the FDA or any other government agency. It is perfectly legal and very common for companies to use ingredients that are known or suspected to be carcinogens, mutagens, or reproductive toxins in the their products
* Nontoxic/safe personal products are typically sold by retailers specializing in natural products and are significantly higher in cost than those populating shelves in mainstream retail facilities.

Solution:
GreenRight establishes co-branding partnerships with manufacturers/distributors of green personal care products. The GreenRight brand increases marginal sales volumes by engaging consumer choice. GreenRight uses licensing revenue to purchase green personal care products at wholesale prices and houses them within a storefront facility where they are made accessible/affordable to qualifying members.

The Result:
Consumers are provided the opportunity to a) increase supply and demand of safe and/or nontoxic personal products, b) decrease the dumping of toxic chemicals into the environment via production and waste, and c) consume personal products that promote preventative healthcare. Again, the end results are greening of the marketplace, greening of the environment, and equitable access to ecological information, products, and services regardless of socio-economic status.

Scenario #3 - Partnering with Synergistic Organizations

Problem:
* According to the Energy Information Administration, in the U.S., the buildings sector (residential and commercial) emits 35 percent of energy-related carbon, more than either the industrial or the transportation sectors. Furthermore, the EIA reports that energy-related carbon emissions will increase unless either the energy intensity in buildings declines more rapidly or a less carbon-intensive fuel mix is used in electricity generation.
* According to Dan Chiras of Mother Earth News, Habitat for Humanity's contribution to providing affordable housing is crucial with nearly 12 percent of Americans-33 million people-living below the official poverty line. Although the immediate need to provide low-cost shelter is obvious, what is becoming increasingly important is the ability to ensure that these houses are affordable to their owners over the long term. However, according to Rebekah Daniel of Habitat World, the challenge is not in deciding whether to build energy-efficient houses but in how to take advantage of existing green-building knowledge to stretch precious construction dollars as far as possible.
* Energy efficient, sustainable, and nontoxic building supplies and fixtures are significantly higher in cost than other standards on the market.

Solution:
GreenRight works with Habitat for Humanity in order to develop GreenRight-subsidized "Green Packages" as an add-on to Habitat's Green Team services. These Green Packages will include materials and products for greening homes and will be provided to Habitat for Humanity homeowners at highly subsidized costs using licensing revenue generated by GreenRight branding campaigns.

The Result:
Consumers, regardless of socio-economic status, are presented with the opportunity to a) increase supply and demand of energy efficient, sustainable, and nontoxic building materials, b) decrease carbon emissions resulting from energy intense building structures, and c) to utilize nontoxic building materials and products that promote preventative healthcare by reducing the inhabitants' exposure to harmful substances. The end results again are the greening of the marketplace, greening of the environment, and equitable access to ecological information, products, and services regardless of socio-economic status.